So Pokemon X & Y for the 3DS are set for release in Japan on 10/12 this year, and yesterday it was confirmed that there will be not only a physical but also a download release of the game. You can buy the download version in stores and it will come in this kind of card form. From the looks of the packaging you’ll need at least 1.7 GB free on your SD card to complete the download. The designs for the boxes of the limited edition 3DSLL inclusive version have also been released and you can see them if you continue reading.
So yeah, these are the box designs for the limited edition released which includes a 3DSLL. No details about pricing yet though.